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Why You Need A Blog For Your Online Business

  1. Increase Traffic To Your Site It is great to think of blogging as fishing, due to having a higher chance of catching a fish when you have more hooks in the water. As you add more content to your site, more pages from your domain become indexed in search engines. This improves organic search visibility and increases traffic to your website. As search engines thrive off fresh content, the best way to provide new content is through blog posts. By blogging consistently, you give Google and other search engines new content to index and you create opportunities to plug in those very important keywords to increase your visibility on search engine results pages. ​

  2. Keyword Ranking Keywords are the base commodity of search engines and when used properly they can be very successful for increasing search engine optimisation (SEO). Keywords are likely to be phrases of several words, enabling the business to focus more precisely on the vocabulary their customers are most likely to use. They must be used naturally and only a handful of times throughout content, as placing keywords excessively throughout a blog can turn off readers. Blogs provide you with the ideal platform to target various keywords and built appropriate content and context around them. If you are trying to rank in certain keywords, the best way to rank is to focus on a blog surrounding that topic as you can naturally insert keywords throughout the content. The advantage of this is you will be able to attract people that are searching for information relating to the keywords and potentially convert them into sales.

  3. Form Relationships with Existing and Potential Customers Blogging allows you to give your business a way to share content that humanizes and shows the personal side of the brand. You will be able to share your voice and personality, build up trust and increase your brand’s likeability. This can be accomplished by allowing comments and feedback on posts or asking your readers questions at the end of the posts to get the conversation going. By reviewing and responding to readers comments, you can gain valuable insight into what your customers are looking for and how you can continue to grow your business in the right direction.  

  4. Marketing It can be difficult to maintain an active social media presence without access to fresh and quality content. Sharing other people’s content is great but at some point you want to be directing those leads to your own site. Sharing blog posts on social media means that you can increase traffic to your business. In addition to social media, blog posts can provide excellent content for email newsletters, if you have been unsure of what should go in it. Every time you blog, you create opportunities for your audience to share your content with others. Whether they tag friends, tweet it or forward the email, it’s free marketing and it further validates you as a credible business. ​Blogging provides you with excellent tools for creating valuable content that search engines and page visitors enjoy. These additional pages do not just make your website look more complete, they boost SEO, target keywords and offer content that your audience will appreciate. 

    If you need assistance with marketing, SEO and keyword ranking, Marketing Global Stores is here to help you. Our team has all the experience needed to help your business rank in Google Adwords, organically and through Pay Per Click advertising. We can provide you with ongoing training and support for your online store or business. Our company ensures that you will receive the most genuine and productive steps that will save you time and money. You won’t need to stress, as our team will be there to support you every step of the way. Provide us with your contact details here and we can contact you with the information you need. If you want to get ahead of your competitors and increase your exposure online get in contact with Marketing Global Stores.

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