A common question we receive from readers is how to go about dropshipping in Australia. Given the immense potential of dropshipping as a business model, it is great to see more Australians getting involved. Compared to a place like America, there are a few subtle differences when dropshipping in Australia. This article will guide you through the entire process, showing you everything from setting up your store through to choosing your supplier.
Shopify or WordPress?
When choosing the content management system for your store, there are two primary options; Shopify and WordPress. A Shopify basic plan comes with an in-built payment processor, whilst WordPress has paid plugins like Woo Commerce that will also take payments. I’ve seen successful dropshipping stores run using both of these systems, however one is a clear winner in my opinion.
If you’re dropshipping in Australia, I strongly recommend using Shopify to manage your payment processing. It is slightly more expensive ($29USD per month for the basic plan), but you receive basically everything needed to successfully run your store. Included in this is 24/7 support, fraud analysis, manual order creation, discount codes, abandoned cart recovery and a free SSL certificate. For just $29 a month, Shopify gives you a fully-fledged business in one central location.
Where to Source Products?
A common question that beginning drop shippers have is where to source the products that their store will sell. When drop shipping in Australia, you have two main options; using a local supplier or an online retail service such as Ali Express. Choosing a local supplier can be beneficial in the sense that there will be no communication issues and shipping times across Australia will be shorter. However, these suppliers may not fully understand the drop shipping model and will struggle to ship overseas.
I believe the better option of these two is using Ali Express. Many dropshippers in both Australian and across the world have had success with this model. The benefit here is that the suppliers here are used to dealing with dropshippers and are able to efficiently ship to all western countries through the new e-packet. Apps such as Oberlo have made the process so efficient that you can fulfil these orders in just the click of a button. For beginners especially, Ali Express will take a lot of the hassle and guesswork out of the process.
Where to Promote Your Products
So you’ve set up your store’s back-end and have now identified a good supplier to source your products. Now comes the fun part, promoting your products to your target audience. In my opinion, the best way to do this is through social media advertising. The two most popular social media platforms used by dropshippers are Facebook and Instagram, but both YouTube and Pinterest are rising in popularity.
The best way to do this is starting by promoting your product on Instagram pages related to your niche. Once you start making consistent sales, you will receive useful data for your Facebook pixel. You can then start running Facebook ads to lookalike audiences based off of this data. Using this strategy, it won’t take too long before you are earning a consistently steady profit with relatively minimal ongoing work.