5 Key SEO Strategies for Dropshippers

Paid traffic is widely considered to be the best way to get visitors to your dropshipping store. This is largely because of the speed with which you can validate and scale advertising campaigns on platforms like Facebook and Instagram. You can source a product, run ads to your target audience and start bringing in sales all in one day.

The problem with this is that your traffic will dip significantly the minute you stop running ads. By implementing a proper SEO strategy for your dropshipping store, you can build a passive asset that continues to bring free organic traffic for months and years to come. In this article, I’ll recommend the top 4 simple and effective SEO strategies that can take your store to the next level.

Keyword Research

What phrases are customers in your target niche searching for? To produce effective content that continues to bring in reliable traffic, you need to know some commonly searched phrases in your niche and how you can rank for their respective keywords. Just like with choosing your dropshipping niche, research is one of the most important components of your content strategy. With a variety of quality dropshipping agencies and keyword research tools available, this step is easier than it has ever been.

Leverage Backlinks

One of the most important ranking factors in modern SEO, you’re simply leaving money on the table without an effective backlinking strategy. By consistently creating high-value content, you can have others in your niche linking to your articles. This verifies to Google that your site is a reliable source of information and will ultimately lead to higher backlinks. If you aren’t getting consistent backlinks from your content alone, try reaching out to other sites in your niche and even offer to write some guest content for them.

Target Buying Keywords

When running an E-Commerce store, generating sales is and always will be the name of the game. A great way to do this is by targeting keywords with high buyer intent. These are words that potential customers will type into Google just before they make a purchase. Product reviews and lists featuring the best products in your niche are great ways to do this but beware that they are competitive. If you’re able to regularly rank for these keywords, you’ll notice a consistent stream of passive and high-converting traffic.

Create Effective Meta Descriptions

A good meta description is an important component of any SEO strategy. These are also another opportunity to rank for the high-quality keywords that you identified earlier. This is an excellent way to make your page stand out when potential customers are scrolling through Google. Ensure that these clarify the content that will be on your page and answer the questions that your target audience has. A good cheat code for this is to build off the strong points of competing meta descriptions, adding your own unique spin to gain a competitive edge.