Improving your conversion rate is one of the easiest ways to increase your profits with dropshipping. You’ve already managed to convince these people to spend their valuable time on your website and all that is left is to convert them to customers.
Most Shopify stores have conversion rates that are around 1.5-2%. If you’re getting a decent amount of traffic, just think of the impact that even a 1% increase to your conversion rate could have.
As a store owner, it’s your job to ensure that customers have an enjoyable experience on your site that makes them more likely to purchase. This article will cover three tried and tested methods to increase your conversion rate.
High Quality Images
When it comes down to it, your success with dropshipping largely depends on how you market your products. The right image will do a much better job at effectively marketing your product than even paragraphs of text would
Many store owners will simply use the default images on Ali Express. For competitive niches, this simply won’t suffice. To stand out from the crowd, you are best off actually ordering the product you wish to sell and taking some high-quality photos.
As a budget alternative, you could opt to filter your products on photo editing apps such as Snapseed. You’ll be amazed at the impact that improved lighting will have on your photo quality.
A/B Testing essentially involves comparing two versions of a web page to see which performs better. You can start by testing out the impact of making changes to the imagery and copywriting on your product pages.
Once you’ve seen what works best here, you can test out some more obscure things. Factors such as the colour of your add to cart button and the display of your navigation bar, can make a noticeable difference to your conversion rate.
As social creatures, we like to purchase popular products that other people have enjoyed. The best way to do this is with reviews. Whilst you should always try to get positive reviews from your customers, this can be tricky when starting out.
Ali Reviews represents a perfect solution to this. This app will provide you with real reviews from customers of your product on Ali Express. Effectively using this app will significantly reduce customer objections as they know that others have both used and enjoyed the product.