Whilst most beginners think of dropshipping as simply selling products from China at an arbitrage profit, there is much more to it. In fact, if you only think of dropshipping in those terms, you’re very likely to fail. There are 3 key components of every successful dropshipping store that help to set them apart. Essentially, it all boils down to identifying a target audience, providing value to this audience with your product and effectively communicating this value to increase sales. This article will expand on each of these three points and show you how to succeed with dropshipping for the foreseeable future.
Identifying a Target Market
The first key component of a successful dropshipping store is a profitable target audience. Ideally, you want to strike the balance between a niche offering and a market that still has a ton of potential customers. To optimise your dropshipping store, you want to target an audience that is passionate and has significant disposable income. These people are by far the easiest to sell to and you’ll likely notice a significantly positive ROI if you can effectively target them. Instead of just selling generic products from China, build a brand based on what your target audience needs and wants.
Providing Value to this Market
Secondly, you want a product that will provide value to these people. When dropshipping in Australia, you have a few options for this. The recommended way for beginners to start is by sourcing a product using the Ali Express marketplace. How do you find the right product for your audience? Comprehensive market research. Find out everything there is to know about this target market. Learn about their likes, dislikes and current pain points that they face in everyday life. This effectively allows you to get inside their head and source a product that you know can help them out.
Communicating this Value to Your Audience
Lastly, the third element of any successful dropshipping store is effectively communicating this value to your audience. The primary ways of doing this are through Facebook Ads and Instagram shoutouts. These platforms can be very effective to use as they offer a plethora of targeting options that allow you to really focus on your ideal customer. They also have strong built-in audiences related to your niche, filled with potential customers that have strong buyer intent.
Moreover, communicating this value isn’t limited to the marketing channels you use to drive traffic to your store. Arguably the most effective way to do this is through engaging copywriting and product descriptions. You’ve done the hard part of getting these customers to visit your store and engage with your offer. Now, use your words to convert them. Don’t focus on the tangible features of your products. Instead, focus on the benefit it can have to the lives of your potential customers. Highlight the pain points that your product can help to solve and convince your audience to make an emotional purchase.